Nike Lunar Epic Flyknit
The challenge was mostly in creating the environment where the action takes place. Armed with photo references from Nike of Pariah Canyon in the United States (a place of insanely gorgeous flowing layers of rocks) we created an entire planet in 3D. This was no small feat – we did it by researching, experimenting, going back to drawing board some more, and then by exporting data back and forth between World Machine and C4D.
Co-directed by Tendril and Frame