Meters / Bonwe + Disney
Chinese apparel giant Meters/Bonwe has released a three-part campaign to launch its new line of alphabet tees made in collaboration with Disney. Plenty worked along Anomaly Shanghai worked with P.I.G. China and Passion Pictures to create three whimsical 15-second spots centered around themes of Fun, Love and Joy.
Plenty tblended playful animation and live footage to imagine a wonderland in which ice-cream-headed models dance with boxing gloves, rainbows and hot-air balloons. Recalling the childhood joy inspired by Mickey and friends, the spots feature a small selection of the more than 1000-piece collection of Disney-themed garments.