Projects

Love Naturaly

By LARA COSTAFREDA

‘Love Naturaly’ is the campaign created together with Pure Shanghai for Plaza66.

Lara was asked to create a key visual that finds the mix between chinese and mediterranean culture. The illustrations have White Yunan flowers -native from China- and Almond tree flowers, which is the main flower that grows in her hometown. During the event, customers could experience an interactive photo installation.