Projects

Kvadrat REALLY

By frame

Frame was thrilled to partner with the global leaders in textiles, Kvadrat to create a film that showcases the groundbreaking products developed by Really.

The range includes Solid Textile Board, Solid Textile Board Melamine, Acoustic Textile Felt and Acoustic Textile Felt FR- all high-quality engineered materials made from end-of-life cotton and wool sourced from fashion and textile industries, industrial laundries and cut offs from Kvadrat.

By producing the film in full CG, there was a great freedom in being able to combine photo-real look and abstract elements in order to visualise the life-cycle of the materials and how Really is pioneering a process that achieves a new standard in sustainable materials.