hyundai i30

By plenty

“Hyundai cars are so dazzling that all eyes are on them” Plenty based their idea for this spot around this concept, and created the wide eye open family.

Each character has his own personality that stands out from the rest giving them as a result a unique way of walking, moving through space and interacting with each other. In this piece we paid special attention to light, reflexes and projected shadows in order to achieve a great integration of both languages: live action and animation.

Done with Passion Melbourne.