hoy estreno

By plenty

Spot for Coppel.

Penty created this simple yet challenging spot for Coppel together with the friends at Brands&People.
They go into and out from devices by playing with false perspectives, using a visual resource called graphic cubism in which objects can be turned 90 degrees without altering the layout or its legibility, but changing the aesthetic of the composition, and in this case, being able to keep the camera from turning or changing directions, but instead going in a straight line throughout the whole spot. Director´s Cut