pantene SOEX

This time, our director teamed up with Procter & Gamble for a new all-around, ambitious project for Pantene.
The hero of the film is the acclaimed Pro-V, the unique formula that “transforms your hair by making it stronger”. P&G group challenged Ditroit to imagine and portray its genesis, as well as its first rendez-vous and mutual love with a pool of shampoo, giving birth to a product able to regenerate hair from the root to the tip.