About the project
This time, our director teamed up with Procter & Gamble for a new all-around, ambitious project for Pantene.
The hero of the film is the acclaimed Pro-V, the unique formula that “transforms your hair by making it stronger”. P&G group challenged Ditroit to imagine and portray its genesis, as well as its first rendez-vous and mutual love with a pool of shampoo, giving birth to a product able to regenerate hair from the root to the tip.
Credits
Direction
Ditroit
Creative Director
Salvatore Giunta
Design & Development
Claudio Gasparollo
Martin Vokaty
Christian Cabiddu
Mantas Bardauskas
Matteo Nicoli
Andrew Prousalis
Enrico Albanese
Giedrius Paulauskas
Dave Stewart
Producer
Noemi Bugli
Audio
Smider