Projects

pantene SOEX

By ditroit

This time, our director teamed up with Procter & Gamble for a new all-around, ambitious project for Pantene.
The hero of the film is the acclaimed Pro-V, the unique formula that “transforms your hair by making it stronger”. P&G group challenged Ditroit to imagine and portray its genesis, as well as its first rendez-vous and mutual love with a pool of shampoo, giving birth to a product able to regenerate hair from the root to the tip.

Direction
Ditroit

Creative Director
Salvatore Giunta

Design & Development
Claudio Gasparollo
Martin Vokaty
Christian Cabiddu
Mantas Bardauskas
Matteo Nicoli
Andrew Prousalis
Enrico Albanese
Giedrius Paulauskas
Dave Stewart

Producer
Noemi Bugli

Audio
Smider