Projects

Pantene NB

By ditroit

Eyes on this juicy and refreshing project – the outcome of an extensive and significant collaboration between Ditroit, Beeta and Grey NYC for Pantene by P&G.

The aim of the film was to romance the pure and natural ingredients, blended into the diverse formulas of this product collection: from rose water to jojoba, from bamboo to castor oil and biotin, each one with a clear personality and with precise beneficial features. Our challenge was to shape the world around each ingredient, picturing a brand new colorful journey, carefully condensed into a TVC.

Direction
Ditroit

Creative Director
Salvatore Giunta

Design & Development
Claudio Gasparollo
Martin Vokaty
Christian Cabiddu
Matteo Nicoli
Andrew Prousalis
Giovanni Mauro
Pietro Furbatto
Sergio Papa

Producer
Noemi Bugli

Audio
Smider

Agent
Beeta

Executive Producer
Beatriz Romero

Agency
Grey

Client
Procter & Gamble

Brand
Pantene

Process Reel