Projects

loewe

By TAVO STUDIO

LOEWE came to BEETA and TA\VO STUDIO for the campaign launch of its sneaker “Ballet Runner”, a sport sneakers with the elegance of Loewe products and the elasticity of a ballet shoe.

Loewe wanted to show the creation of the shoe that we modeled in 3d by hand to have all the materials in layers and highlighted their high-quality materials and artisan construction but also their aesthetic and ballet inspiration in its design. Made special emphasis on the textures to show its high quality and craftsmanship.Finally, they also created a matching bag and many sneaker variations in color and material combinations, so we made a couple of videos more for them.

Concept & Art Direction
Studio TAVO

Producers
BEETA

Music & Sound Design
SMIDER

Modeling 3D
Luis de la Barrera

Cloth simulation
Jose Gallardo

Designers & Animation
Tavo Ponce
Fernando Tendero

BALLET RUNNER SNEAKER

BALLET BAG

BALLET RUNNER SNEAKER COLOR COLLECTION